• Juvo • November 24, 2021
Your website is your company’s front door. This is where you make your first impression with existing customers and new prospects. It’s where you display your products, services, and expertise to potential clients. This is where you showcase your brand.
Creating a website is no longer a daunting task—in fact, it’s actually become extremely easy to do. There are thousands of pre-made templates and themes that are available to anyone with an Internet connection.
These templates are so popular because they have already been tested for quality, meaning that if you decide to use one of them, it will be user-friendly and easy to navigate.
But in order to compete in today’s competitive market, and stay on the very top, your website needs to be just as unique as your brand and its values.
What Makes a Website Great?
• Efficiently Designed and Fully Functional
Use white space and uncluttered layouts. The less cluttered and more open a website appears, the easier it is for visitors to navigate and the more professional and polished it looks.
Many of the most successful sites make use of white space to draw attention to key elements of the design. This is particularly true of sites that sell products or services.
Innovative and modern design goes a long way in attracting more visitors. Branding is the key to a successful website, so it’s important to know what your target audience is looking for and how to attract more of them.
In the age of mobile devices, it’s essential to have a responsive website, which is a website that will adjust itself based on the device being used. For example, a website designed for a desktop computer will be displayed differently on a mobile device.
You may think that there is not much to web design and that it is an easy task; however, the process of web design can be challenging.
The primary goal is to create a site that is compatible with multiple browsers and devices, such as smartphones and tablets.
Just because you like the way it looks on your desktop computer does not mean that it looks good on a smartphone. There are numerous other elements to consider such as speed, functionality, and page load time.
This is the first area where you can make or break your site. The first traffic to any site is often organic from search engines, and from people finding it from social media.
But the next wave of traffic is from links from other sites. And if you’ve built a site that doesn’t work well, or is slow, or crashes all the time, you’ve lost a potentially valuable link and might have lost a lot of potential business.
• Simple and Easy To Use
People are often in a hurry when they visit your website. They want information quickly and easily.
The easier it is for them to find what they’re looking for, the better the chance they’ll find what they’re looking for and be satisfied with their experience. The more time they waste getting frustrated, the more likely they are to leave your site unhappy.
As users continue to engage with your site, you can suggest content that is related to what they’ve viewed or searched for.
You can also help users quickly find what they need the next time they visit your site by providing a way to easily access their recently viewed items, saved items, and bookmarks. To do this, you’ll need to implement onsite search options.
Mobile devices are the future. The growth of mobile and tablet devices is not slowing down. You don’t know what device your next visitor will be using and you have to make your website look great on any device, at any time.
Optimize your website for all kinds of platforms and devices to create an engaging experience for all users.
• Creative and Fresh Content
Always keep your content fresh and intriguing. You should also use the language that makes the most sense for your audience. Avoid jargon, corporate-speak, and acronyms.
Your website is the epicenter of your online marketing strategy, engaging visitors with compelling content and providing them with the resources they need to make effective decisions.
Effective online marketing is more than just putting your message in front of the right audience; it’s about creating content that connects with people.
The more relevant your content is to your target audience, the better it will resonate. As technology continues to evolve, the marketing strategies that work today won’t necessarily work tomorrow.
Content is King! Content is what you are selling. Your site should have a purpose that will determine its content. Depending on what product or service you are selling, the content of the site may be very different.
• Accessible Information and Contact Provided
You’ve got an audience now. You’ve got to make it easy for them to engage with you. You don’t want to chase them down. They want information, answers, they want to be heard.
By making it easy to engage, you’ll be able to follow up with your audience and ensure you’re meeting their needs.
The best way to do this is to have multiple points of contact: phone, email, social media, and maybe an easy-to-use contact form. Having a dedicated email address for your website allows you to easily communicate with your website audience.
It also ensures that you have a history of all conversations with your audience. Having a Google map integration on your website is the cherry on top! Also, ensure that you have a solid and accurate Contact Us page ready as well for your website.
• Transparent Call To Action Available (CTA)
As you work on your website, make sure there are clear calls to action towards the end of the page.
There needs to be a link saying what the user should do next. For example, if you want people to contact you, include your contact details in a box at the bottom of the page. If you want people to subscribe to your blog, add a subscribe box at the bottom of the page.
This is a very important part of any website. It’s what makes them clickable. This is something that needs to be clear and easy.
Also, a good call to action will make it easier to get people to visit your page and even help them understand what you are trying to get them to do.
• Search Engine and Social Web Optimized
The design and functionality of a website are important, but it’s not enough to have a website that looks good and is easy to use. You need to earn traffic; otherwise, all the work in designing and developing the website will go to waste.
There are countless rules on effective search engine optimization, and how you can ace it for your website. Here are a few we have listed below – There are hundreds of rules and guidelines for effective search engine optimization, such as –
- Make sure to implement meta tags and page titles on all pages and image alt tags
- You have to optimize your content in a way that your site aligns with the keywords people are searching for
- Implement relevant and trending keywords in the right links and content
- Make sure to always go for a Cascading-style sheet for your layout, and always keep your HTML codes free from clutter.
With every click of the mouse, social media is a huge driver of traffic to websites. This is because sites with quality content tend to rank well in search and social results.
Social media posts can be a good way to increase traffic to your website. It is important to make it easy for people to share your content on social media.
The main takeaway from these seven basic tenets can be summed up in one word: engagement. People aren’t interested in reading an article or watching a video; they want something that motivates them, inspires them, moves them.
If you can get people to care about what you have to say, you’ve made an important first step towards a successful website.
For more information on this topic, contact us directly! We are always ready to help.