• Juvo • March 7, 2024
Professional reviewing GDPR checklist

The data protection landscape in the EU and UK has undergone significant changes with the General Data Protection Regulation (GDPR) and the Digital Markets Act (DMA), impacting how businesses interact with major technology entities. Understanding and adhering to these regulations is crucial for maintaining operational smoothness in the digital marketplace.

GDPR Overview:

The GDPR, in force since May 25, 2018, enhances individual data rights and standardizes data protection across the EU. It mandates clear, informed, and voluntary user consent for data processing, emphasizing transparent data practices.

Digital Markets Act (DMA) and Gatekeeper Designations:

The DMA introduced in September 2023, designates key technology firms as gatekeepers, including Alphabet (Google), Amazon, Apple, ByteDance (TikTok), Meta (Facebook), and Microsoft. These companies are required to adhere to strict rules to prevent unfair competition and misuse of market power, influencing how they interact with businesses, especially in data handling and user consent.

Business Impact and the Role of Consent Banners:

Businesses leveraging services from these gatekeepers must align with the DMA’s mandates, which emphasize user consent and data transparency. The absence of a compliant consent banner could lead to operational limitations, as gatekeepers are responsible for enforcing DMA compliance, affecting data processing and advertising practices.

The Necessity of Compliance:

Aligning with GDPR and DMA standards is not just about legal compliance; it’s about ensuring uninterrupted access to essential digital services and maintaining a trustworthy relationship with users. Effective consent management is a key component, requiring businesses to obtain, record, and respect user consent meticulously.

Further Reading and Resources:

• GDPR Compliance Guidelines
Digital Markets Act Overview
Data Protection Law Enforcement Directive


In the evolving digital environment, aligning with GDPR and DMA is crucial for seamless operations and maintaining user trust. Businesses must recognize the importance of
compliant consent mechanisms to ensure continued access to digital services and uphold fair competition practices.

Contact our Team to upgrade today

Adapt to the latest data protection laws to ensure your business maintains transparent, legal, and user-centric practices in the digital marketplace.


Want to have a chat about your project? Juvo specialises in web design, web development and content creation. All you have to do is send us a message or call (+353) 1 525 2534 to talk with us today.

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