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You wouldn’t turn up to an interview or a potential client meeting with a dishevelled and untidy look would you? The way you appear and present yourself can be the difference between getting that new job or client.
The more professional the look, the greater the likelihood of trust being built in what you say. Appearance matters ten-fold when it comes to selling products or services.
The very same can be said for your website. A website is the online identity and representation of your company. If your website is visually appealing, you up your chances of internet users trusting in your product or service. This is where good web design comes into play.
It is a fact that the majority of people browse several websites around the web before they make the buyers decision. Good web design sets first impressions, a powerful way of retaining users on your site if done right.
According to research it only takes users a fraction of a second to form an opinion of a website. In those first few seconds, you want a user to have a positive perception of what your business is and stands for.
Web design is important because it impacts how people view your brand. If your design is outdated or shabby looking users will turn to competitors. Good web design will determine how a user interacts with your website and how often they come back.
As a business owner of course you are going to try acquire new leads and build up your brand. It should be your goal to get your audience familiar with your brand and one of the ways they will is through your website. Good web design is important because it helps to create consistency across your website which users will associate with your brand.
In order to remain consistent with your web design throughout your website you need to have the same fonts, styles and layouts across every page. Think a few colours throughout your website that will always be linked to your brand. Having a different design on every page looks wholly unprofessional and make it more difficult for brand recognition.
If all the elements on your website are consistent through good web design users will be unlikely to leave your website in search of something better. Building on consistency keeps leads on your website longer and increases your chances of converting those leads to conversions further down the line.
Good web design will explain exactly what your product or service is in a clear and simple manner through effective content.
Effective web design educates people on what your business stands for from the very first page a user lands on. If a user does not understand what your product or service is because your homepage content is filled with jargon they will be quick to jump ship.
When a website is designed your marketing message should be placed front and centre. In no more than five words you should explain a clear problem your products or services provide a solution for.
If you are ready for your web design project and prepared to take the next step call Juvo today on 01 525 2534. With Juvo you will find out about the latest tips, tricks and updates in a professional manner.
We only offer the best in web design services that show off what your brand truly is all about. From initial concept right through to the finish point we’ll be there with you every step of the way.
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