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At present, there are around 7.7 billion people in the world today. At the start of this year, the global figure for social media use came to 4.74 billion according to Hootsuite.
Social media use continues to grow at an accelerated rate with 288 million new users globally in the past 12 months. The average social media user spends a total of 2 hours and 16 minutes per day on social platforms.
With the continuous growth in social media somewhere along the lines marketing had to adapt. Social media marketing offers businesses small and large a chance to reach and interact with consumers in a way that was never before possible.
With an endless supply of potential customers out there on social media more businesses are including social media marketing in their overall marketing plan.
Social media marketing is the use of social media platforms to connect and interact with customers so that a business can grow their brand awareness, acquire leads and increase conversions.
As a business, you need to know what type of social media platform is relevant to your target audience. Social media marketing involves the publishing of content in the form of posts, listening to and replying to comments from your followers, analysing results, and running social media advertisements.
An essential part of social media marketing is strategy. You may have a plan in mind but a strategy is what will make your plan actionable. A social media marketing strategy will define how your business uses social media to achieve its goals.
You see all the top brands using Facebook, Twitter, Instagram and LinkedIn to connect with their customers. Name any brand and you can bet they are using social media in some shape or form.
There is a variety of reasons why you should include social media marketing in your overall marketing strategy. Below are four main reasons why.
It is now extremely evident how many people use social media. In this case, it’s not surprising to guess social media has the potential to reach a wide range of people within your target audience, thus, increasing your brand awareness.
Through the use of social media advertising and boosting social media posts your business can appear to a wide range of social media users. What’s more, you can adjust the age range, profession, buyers’ habits and interests of ads you create to match a specific bracket of people you want to target. It could not be simpler.
Social media posts such as contests or giveaways also increase the reach of your brand awareness due to the potential of users sharing this type of content across the platforms. With consistency and an actionable strategy, social media is very useful for brand awareness.
At the end of the day, all your social media marketing efforts can boost your conversions. Social media marketing leads to increased traffic brought to your website. In social media posts, you direct users to your website through the use of hyperlinks.
The more visitors to your website increase your chances of those leads becoming actual conversions. The reason why this is so effective is that the people who follow you on social media do so for a reason. They are already interested in your brand and the products or services you have to offer.
Consider social media marketing as a consistent nudge in the right direction. Ways to boost your conversions could be to offer competitions, engaging with customers, uploading positive reviews and posting about any new product.
As part of any social media campaign or strategy, one should always include engaging with their customers in the plan. Your customers are the life of your business. Without them, your business would not grow and evolve.
In any retail or grocery store, there are friendly staff to help customers with any queries they may have. Social media marketing offers you the chance to provide excellent online customer service as an added bonus.
With social media, you can show off how helpful you are. You can answer customer queries. You can ask for feedback on your products or services. Potential leads are more likely to buy from you and become loyal customers if you interact with them and build rapport.
The majority of digital marketing tactics involve analysing and tracking. This is no different for social media marketing and a benefit is that you can track what your competitors are doing.
We can learn a lot from our competition. After all, competitors are trying to do the exact same thing as you. If they are a similar business the chances are they sell similar products or services.
By tracking them you can learn what is and isn’t working in terms of your own social media strategy. Through monitoring, you can determine if your company’s approach needs to change and also how you can stand out.
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