Developing a comprehensive digital presence is a difficult balancing act. While you might have a list of ten things you want to achieve, you always need to be aware of how your methods perform in relation to each other. That’s why it’s important to have a dedicated professional who will understand everything about digital marketing Ireland and supervise each detail of your company’s online strategy.
Chawki Bouaoui is our digital marketing strategist. He takes our clients from the bottom of Google’s search results and puts them at the top of the front page. From Luxembourg, he speaks three languages and has enjoyed the friendly drinking atmosphere of Dublin for about two years now. When it comes to his work, he leverages his Smurfit education and digital marketing experience to oversee the digital presence of a range of clients by reaching and enhancing meaningful KPIs through the development and optimisation of their website content, SEO, and the creation of AdWords campaigns. That’s a lot of tech talk which basically means he’ll help your company get a lot of new customers.
Digital Marketing requires a whole bunch of expertise to really get the most out of it, but there are a few key things you should know to grasp it all. You’re always welcome to give our digital marketing Ireland team a call on 01 525 2534 to talk about your online strategy. In the meantime though, we asked Chawki to take a few minutes out of his hectic schedule to put together a list of his top tips. Here’s what he had to say.
Digital Marketing Ireland: Tips from Chawki
PPC Campaign Management in Digital Marketing Ireland
PPC Campaign Management entails everything from the building, monitoring and optimisation of AdWords search, display, shopping campaigns, mobile and video advertising, as well regularly collaborating with Google agency support to follow-up on specific business objectives. The consideration of a client’s needs is obviously a huge factor when planning their AdWords campaign.
“When it comes to digital marketing, it’s important to pay close attention to the small details. First, you need to be aware of the client’s brand then you need to consider what the client wants and set the conversions accordingly. This is true whether you’re looking for contact form submissions, phone calls or any other goal so that you end up creating an appropriate advertising campaign. The most important thing though is to get the highest quality score possible by undertaking very granular campaigns – the expected click through rate, ad relevance and landing page experience all need to rank at their best.”
Search Engine Optimisation in Digital Marketing Ireland
If you create an AdWords campaign without properly optimising your on-page and off-page material then you are going to miss out on a lot of potential leads. To ensure your website is properly optimised, you need to be up to date with the latest SERPs ranking factors so that you rank in competitive positions for pre-established keywords. To do this, you need to be constantly reviewing your SEO plan, how your chosen keywords are reacting, what other companies are doing, and of course how the previous month’s content performed.
“SEO is easy to learn but hard to master. It’s an ongoing field where the more you read about it, the more you’ve the feeling everything remains to be learned. The best way to be efficient in SEO isn’t just by reading the popular blogs (MOZ, Search Engine Land, Ahrefs blog, etc). You need to test out everything and see what actually works. Much like a researcher, you have to make an assumption and then either confirm or refute your hypothesis. The best way to achieve this is by undertaking A/B testing.”
What’s Ahead in Digital Marketing Ireland
It’s all well and good to get advice on how to improve your digital marketing strategy by utilising current strategies, but if you really want to make an impact, then you’ll need to keep an eye out for what’s ahead. A general tip that Chawki always makes sure to highlight is for our team to pay close attention to the market so we know what way the trends will go in the future:
“You should know what’s happening in the digital marketing world and observe how the consumer’s behaviour evolves. For example, some people are already using more and more Google voice, which will emphasize the need for featured snippets and redefine the landscape of SERPs. Another interesting change ahead is how Facebook’s marketplace expansion in Europe will boost the opportunities for digital marketers to make their footprint. I could make a huge list of possibilities ahead, but what’s truly exciting is that in a couple of years’ time it will have changed again. Being a good digital marketer is all about keeping up with the crazy pace and taking advantage of the latest trends to boost your client’s presence online.”
As well as the practical strategies that are implemented throughout the digital marketing world, you need to work with a company with whom you can build a good relationship and trust when it comes to reporting back on the success of your AdWords and SEO campaigns. A huge part of that is getting to know the staff.
If you want to get more advice from our Digital Marketing Ireland team, or even talk to Chawki about how he can improve your online presence as a whole, make sure to call us today: 01 525 2534