We don’t think anyone would disagree that the Covid-19 pandemic has led to changes to the world that will stay with us for a very long time, or possibly even permanently. One effect is that many thousands of people have been confined to their homes, unable to go to work or visit friends and family. In an effort to stave of the boredom there has been an increase in the number of people starting online businesses, which means there will be more competition for all eCommerce sites.
Some of these new sites will not make the grade and won’t survive, but some are proving very successful. This means it’s even more important than ever to make the most of your eCommerce site post Covid-19.
Making internet users aware of your eCommerce site
One of the reasons many of these new ventures will fail is because they set up a website and then do very little to let people know where to find them, what they are selling or which services they are offering. It doesn’t matter how good your website is if you are relying on customers finding it by accident, because that will not happen.
Social media can be a cost-effective way of promoting your eCommerce site, but It can also be time consuming and you need to discover which social media platforms provide the best results for your business. There is no point in spending hours on Twitter if 90% of your target audience only use Facebook. This will depend on the type of product or service you are offering.
Whichever social media sites you use, you should post regularly and always respond to comments as soon as possible and in a positive manner, even if the comment is negative. This will help to build trust and engage your audience in a genuine way and more social media users will appreciate it and interact with you.
E-mail marketing can also be a good way to reach your target audience in a cost-effective way. You don’t have to sit and send thousands of emails individually as there are ways of sending the same email to thousands of interested people.
Start with the basics for your eCommerce site post Covid-19
The first thing that has to be considered is the design of your site. This needs to be attractive to the eye and hold the viewers’ attention. Google estimate that you have just 4/5 seconds to keep someone on your site and if it does not appeal to them immediately, they just move on to another. You should also remember that first impressions count. They stick in people minds and if it’s not a good one they are unlikely to return to your site.
The design needs to incorporate fast loading speeds and simple navigation. Consumers have come to expect this from all eCommerce sites and if yours fails in these areas, visitors will not convert into customers.
It also needs to have content that will make them want to look closer. This can be images, videos, or writing, but it has to be of interest to the visitor if they are going to stay and look closer. If it solves a problem for them it’s even better.
Responsive Ecommerce design
Your website needs to be responsive to all digital devices. Whether the viewer is looking at a 27-inch Mac screen or their mobile phone, they expect to have a great experience. The days of having different sites for different types of devices have long gone, Smartphones are basically handheld computers so there is no reason not to make this happen, which will help to keep your visitors happy.
With this in place your eCommerce site will be able to be viewed on all makes of device, no matter what their screen size or where the prospective customer is.
Getting your brand known
Your brand defines your business. A business logo that is on your website and on all your printed material will make your business more recognisable. It is part of your business and what people will see before they notice anything else about your site. It’s vitally important that your brand relates to the type of business you are and gives the impression you want to convey.
A quicker demise of High Street shopping
Another outcome of this worldwide pandemic is that while people are not able to go out and spend money, they are spending a great deal more online. Many of them have embraced the convenience offered by shopping online and will not completely revert back to High Street shopping when the crisis is over.
Some small websites that have traditionally turned over a few hundred euros each month have suddenly found themselves doing many thousands of euros. For some, what were part-time businesses have suddenly become a full-time operation. This is going to affect the High Street stores quicker than was anticipated and will continue as long as consumers receive excellent customer service from the websites they use.
There needs to be good communication between owners and customers, a decent returns policy, and the goods or service need to meet the promises made about them.
This makes it even more important that you are making the most of your eCommerce site post Covid-19. If you don’t, these up and coming websites will soon be taking your customers and you will lose sales.
Speak with the experts
All of this sounds fairly simple, but having great design, a brilliant logo and the knowledge to maximise the potential of your eCommerce site post Covid-19 needs experts on your side. Why not get in touch with us at Juvo and let us help you to stand head and shoulders above the competition.