• Juvo • October 1, 2016
NO DIGITAL STRATEGY IS COMPLETE WITHOUT A STRONG EMAIL MARKETING PLAN.
It’s easy to overlook email when all you hear about is Facebook this and Twitter that. These are extremely powerful platforms, but the right email marketing campaign can make it quick and easy to reach your core audience exactly when you need to.
At Juvo, our team is ready to take care of your complete email marketing strategy, from template design and build, to tracking and reporting. Get in touch and we’ll reveal exactly what the power of email can do for your bottom line.
How Email Marketing Works For You
If you’re new to the world of digital marketing, you might be a little cynical about how much of a difference email marketing can make.
For starters, you probably think there’s a very thin line between a properly conducted email campaign and outright spam – And isn’t spam the stuff you find yourself deleting every time you open your inbox?
The first thing you need to know about organising an email campaign is that you will only be sending your message to people who already want to hear it: Individuals who asked to receive updates about your products. Clients who need to know about announcements from your company. And even prospective customers who signed up to discover what you’re all about.
To put it simply, email marketing works because it is targeted at people who have already taken an interest in your business. The people who don’t want to continue receiving email from you will simply unsubscribe and the people you’re left with will be a committed base that you can communicate with on a regular basis.
The enormous power of this connection cannot be underestimated.
Yes, your email list will be made up of individuals you’ve struck a chord with. But that doesn’t mean they’ll be checking your website every other week. By managing your email campaign we’ll be able to tap into a reliable reserve of interested customers anytime you’re running a promotion.
Used in conjunction with other aspects of your digital campaign, a cleverly designed email marketing strategy is the first and most important push to get momentum in your business going.
We Provide Your Content
Many companies have a hard time updating their blogs and social media on a regular basis, never mind sending out a weekly email!
Often, this is because they don’t have the time or knowhow to develop an in-house marketing and social media team. The internet is always changing and if you aren’t dedicated to keeping an eye on the landscape then there’s little point in even trying.
Our team have extensive experience in learning the brand guidelines and the tone of voice of countless companies. This skillset has been utilised to create entirely new websites for the likes of Coole Swan, for monthly blog writing on a whole roster of client websites, and of course, for regular email campaigns that cover everything from e-commerce, to high-level trade show announcements.
Because we boast a staff of copywriters and designers, we can create the image and text content your email campaign will need to convert clicks into sales.
Yes, It Is An Affordable Way To Grow Your Business!
As with any marketing strategy, the cost involved is extremely scalable – You don’t necessarily have to send an email every week. If you are dipping your toe into the digital waters for the first time you might be more comfortable starting with a small campaign.
We always say that what matters most is precision.
To begin with, your email list might be small, but as you work with us on a multipronged strategy to grow your customer base, you’ll find that it will become larger with every month. By tracking the results of your email campaign, we can refine your strategy and message. Then, when the list has grown from hundreds to thousands, you’ll discover that if you aren’t taking advantage of the platform to the fullest, you’re practically just leaving money on the table.
Of course, there’s no point making broad generalisations. Every business is different and to create a plan that works, we need to get talking and learn everything we can about you.
Make sure to contact our Email Marketing team today.